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Frame of the announcement of the Impossible Whopper

The fast food chain has launched a test at 59 local Missouri (USA), without discarding offering the product in other Burger King does not want to lose business. The Fast food company wants to approach vegetarians, but not much. I mean, yes in the background, but not in the form. But how? With a vegetarian burger that doesn't look vegetarian.

He wants to do It with a new version of his emblematic Whopper, which he has baptized impossible Whopper, and which he has created together with the start-up impossible Foods. A creation that is made with vegetables and heme, the ingredient that makes it special. Thus, it is a protein that comes from soy and that makes the burger do something like bleeding and browning. They also Ensure that the taste is similar.

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The product is currently in The test phase. For now, it is offered at 59 local Missouri, but the network does not rule out expanding the product to the rest of the country if it works well.

The start-up impossible Foods is dedicated to investigating ways to create meat-like foods that do not carry. "Using animals to make meat is a prehistoric and destructive technology", they explain on their website, in which they tell their philosophy:  "We Are making meat using plants, so that we never have to use animals anymore. That way, we can eat all the meat we want, for as long as we want. And Save the best planet in the known universe  "

The Impossible Whopper, as announced by Burger King, has 15% less fat and 90% less cholesterol compared to the original Whopper. With this, they try to explore new niches of market to not be left behind at a time when the ' veggie ' floods everything.