The French “youscribe” company that provides digital library service has started to invade the African market remarkably, and the company is working on this market to reach in September 2022 the threshold of one million subscribers.
The French company, which offers a digital library on the mobile phone, mainly digital books along with audio books, educational documents and some press headlines, has passed the symbolic stage of one million subscribers.
“After some time we were finally able to find the right model for our pocket wardrobe, and in three years we have doubled our subscribers twenty-fold,” Juan Pirlot de Corbion - Founder and CEO YouScribe told Le Figaro.
Le Figaro says that “from Tunisia to the Democratic Republic of the Congo, via Ivory Coast and Cameroon, youscribe is now present in 11 African countries. “On the African continent, there was an important opportunity to offer digital books that meet the needs of deep learning and reading,” the company’s president adds.
According to the same source, “These regions only have a limited number of libraries, as 86% of African readers read on their phones, and there the platform provides unlimited access to its library for 15 cents a day or 80 cents a week, and payments are made from the phone balance.
The company has already chosen to join several telecom operators such as Orange, Maroc Telecom, Ooredoo (in Algeria) and Moov in Ivory Coast.
”youscribe“ now has more than a million references in its brochure and deals with more than 1,900 publishers around the world, including African publishers, as well as French publishers such as Hachette, Gallimard, and Anglo-Saxon publishers. Like Random House, the company pays about 60% of its sales to intellectual rights holders, with the distribution among publishers proportional to the number of pages read.
In France, where the subscription is €10 per month, the company has less than 100,000 subscribers.
The digital book market is already crowded, Juan Pirlot de Corbion explains, especially from the giant Audible, a subsidiary of Amazon that owns more than two-thirds of it.
With a forecast of 8 million euros in sales volume for 2022, ”youscribe“ hopes to approach a financial balance, and the company would like to cross the two million subscribers mark next year, by continuing to develop and penetrate further into Africa.
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